Marketing planning Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing planning - Essay Example In the recent past, the notion of marketing planning has changed from various perspectives (Hatton 12). Companies nowadays put in strong efforts to identify the problems of market and formulate a strategy only on that basis. In the similar way, the technique of promotion has undergone drastic changes. There have been evident changes in the strategies of selling as well. Considering the scenario of the market, aggressive and push selling are being are being actively pursued by the companies. P&G created an artificial demand in the market for their product Surf Excel, which clearly exemplifies an innovative marketing technique. Another evident change is the increased stress on the consumer needs and ‘go to market’ approach. In the meantime, future planning has been also considered important by the marketers. However, the ability of an organization to predict its future marketing activity depends upon the level of competence. In addition, their ability to adapt to a particu lar situation also acts as a decisive factor. This is because the future is uncertain and it is impossible to predict the situation of market 2-3 years down the line. The marketing planning of an organization helps in identifying the most appropriate direction a company should move, while operating in the market. Furthermore, a well defined marketing plan allows a firm to accurately define the tasks and responsibilities and also provide better insights to the market and economy. Hence, it is apparent that with a better marketing plan, a company will be able to save resources as well as time. Therefore it can be affirmed that marketing planning is essential in the strategic planning process of a firm (McDonald 1-10). This study aims to create a marketing plan for a product/company by analysing the market situation of the chosen firm. The company chosen in this aspect is Vodafone UK and the product for which the marketing plan will be developed is their telecommunication services. The refore, a brief overview of the chosen company is presented below. Vodafone: A Brief Overview Vodafone Group plc, commonly known as Vodafone is a telecommunication company based in UK. The company offers telecommunication services and other related services to both end customers and business customers. The company initiated its business venture in the year 1991 in the city of Newbury, Berkshire, United Kingdom. However, at present the company is headquartered in London, UK. In terms of the overall revenue as well as the number of subscribers, the company is presently ranked in the second position. The company is only behind China Mobile, which is the largest telecommunication company of the world. The company presently operates in 30 countries of the world. In addition, it also carries out operation in 40 other countries with partner networks. The company employs around 86,400 people across the globe. One of the positive aspects of the company is that despite being a telecommunicati on firm, the company has a diversified product line. For example, Vodafone offers telecommunication services, internet services, DTH services and also sells different enterprise system solutions. Additionally, the

Toumin Essay-Baseball players using steroids should be banned Essay

Toumin -Baseball players using steroids should be banned - Essay Example One of the fundamental lessons and guidelines that kids are taught include saying no to drugs. However, in various sports publications and reports, the public has been made aware that the role models, Major League Baseball (MLB) players were reported to violate rules by using steroids that can damage the game and themselves repeatedly. In this regard, one contends that professional baseball players who use steroids should be banned from the game. MLB has faced and dealt with many issues in regards to players violating rules and policies resulting in suspension. However, players have been banned from baseball for serious offenses. For example, Pete Rose, former manager of the Cincinnati Reds and the all-time Major League leader in hits, was banned from baseball for gambling; and ultimately banned from the Hall of Fame (PETE ROSE STILL BANNED FROM HALL OF FAME). Marge Scott, former owner of Cincinnati Reds, was banned from baseball for saying racist slurs about African Americans and homosexual comments. Ferguson Jenkins, former Texas Rangers player, was banned for having possession of drugs trying to clear U.S. Customs. If these individuals mention were banned, the use of steroids, which is a greater offense, would ultimately be prevented through eliminating all players proven to have used it in the game. In an article written by Sari (2010), sports players are predominantly identified to manifest prolific use of anabolic androgenic steroids (AAS), noted to have been synthetically obtained from testosterone, â€Å"the sex hormone that stimulates development of male sex characteristics and growth of muscles and bones† (68). Steroids were also reported to include performance enhancing drugs (PEDs) which likewise encompass human growth hormone (HGH) (Schmotzer, Kilgo and Switchenko). The reasons for using non-therapeutic