Social Distance, Power And Degree Of Imposition - 817 Words

This DCT will include a set of situations covering a range of different combinations of social distance, power and degree of imposition, since the purpose is to see whether educational programs provide students with a â€Å"global† sensibility to particular contexts (See Table 1). However it should be said that situations characterized by a combination of high social distance, power and impositions are infrequent in students’ life, and situations in which the student has lower social distance and lower power in relation to her/his virtual interlocutor are highly specific (for example asking to parents if it is possible to invite a friend). For this reason, such combinations of variables will not be taken into consideration. Though gender is another variable characterizing the DCT questions, it will not be object of analysis for this questionnaire. For what concerns the mode of questioning, we have chosen a close DCT, i.e. the one explicitly eliciting the required speech act. In fact, even though it has been criticised because of a presumed influencing effect over the participant, studies have demonstrated that there is no significant difference between the results obtained with an open DCT and with a close one (Rose 1992: 59), but the latter may be more likely to ensure the elicitation of the speech act under observation (Blum-Kulka, House Kasper 1989: 14). Furthermore we have tried to formulate short descriptions, in order not to cause a lack of concentration to theShow MoreRelatedPoliteness and Pragmatics in the Context of Cross-Cultural Communication1160 Words   |  5 PagesThroughout almost all societies, politeness plays an integral role in the effectiveness of social life and interaction within the context of both inter-cultural and cross-cultural communication. Within different cultures the definition of politeness may vary substantially and as a result may be appropriated in ways that are largely misunderstood within the context of other cultures. It is for this reason that scholars such as Brown and Levinson have derived theories on politeness and its use withinRead MoreTerm Paper on Politeness1851 Words   |  8 Pagesin the email with the following reasons. The addressees are employees of the XYZ Company in Hong Kong. They have Chinese culture background that concerns about showing respect for others’ feeling and giving â€Å"face† which is defined as the positive social value one effectively claims for oneself by the line others assume he or she has taken during a particular contact. (Goffman 1955:213) Moreover, as both the addresser and addressees work in the same company, using positive politeness strategies canRead MoreMandatory Minimum Sentences For Violent Offenders1728 Words   |  7 Pagesmust ensure their fair treatment during the entire process of the criminal justice system. Apart from these general rules, sentencing rape offenders involves a few additional considerations. 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In fact, behind theRead MoreEssay on Sino-American Relations1950 Words   |  8 Pagesthis 2 nations with totally difference ideology, it is understandable for China to take this stance but it had been the origin of continue disputes between the 3 countries. Anyway, apart from the Taiwan problem, China actually tried to keep a distance in the strategic dimension. But on the other hand, Chinas leader Deng had launched its Open Door Policy and changed his view toward the American, even accept partly of the capitalism that he had keen on economic reform. His economic reform had

The Industrial Revolution Of The Late 1700 s And Early...

Times of hardship and change transpired remorefully greater during the late 1700’s and early 1800’s for Americans. A period at which rapid growth and fundamental changes occurred in agriculture, textile and metal manufacture, and transportation. The Industrial Revolution changed people’s way of life at which new machinery, transportation, and technology was developed. Those inventions were too advanced for workers who worked in the factories to keep up with so they had to quickly advance in their abilities. It began in England and expanded to the United States at which the supply was not meeting the demand so creating new inventions was ideal and constructed a higher supply for a greater demand for a cheaper price. John Kay in 1733 decided to invent and patent a machine that worked off of electricity that made fabric making faster and easier. He was a great inventor who changed the world by manufacturing clothing that is still in effect today and impacted the 21s t century. According to Robert Edgar author of Pearson World History Past and Present textbook â€Å",Their machines and the new power sources expanded productivity and transformed society in ways never before imagined†. As the demand was outweighing the supply, manufactures were required to generate more and meet society’s demands, which caused factories to be very diligent. The idea was off from there and traveled to the United States where it was distributed became a remarkable point in History known as The IndustrialShow MoreRelatedThe Roaring 20 s Era Of Growth And Reform1309 Words   |  6 PagesThe era of the 1920s, also known as the Roaring 20’s, was a revolutionary time in which radical changes struck the American nation, drastically increasing advances in society and economy. New and different forms of dance, music, clothing, behavior, and lifestyle were developed nationwide. The Antebellum Period in the late 1700s increased rebellion, similar to the Roaring 20’s era of growth and reform. 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Management Case Study - Final - 919 Words

Mgmt 362 Final Case Study Fact Finding #1 Beginning with the first meeting that was attending by Fester, he was rude to everyone while giving his opinion on the† high level of mediocrity† when it came to team ideas. Incivility refers to rudeness, lack of regard for one another, and the violation of workplace norms for mutual respect (Hellriegel amp; Slocum pg. 225) Recommendations #1 Because Dr. Jerrold did not confer with Knowlton when he decided to add Fester to the team, Knowlton suffered from role conflict and ambiguity because of the expectations Jerrold wanted. Knowlton to take the responsibility for the behavior of Fester’s, but not having the opportunity to participate in the decision to bring Fester to the team†¦show more content†¦Jerrold should have had some type of dialogue with Knowlton letting him know that he was considering Fester for another project. This would have demonstrated effective communication that would have allowed for constructive feedback. Fact Finding #3 Relationship behavior includes two-way communication, listening, encouraging, involving followers in decision making, and giving emotional support (Hellriegel amp; Slocum pg. 304). Dr. Jerrold, as a leader, did not provide this for his project heads or his subordinates. Recommendations #3 Knowlton had the perception that Dr. Jerrold had no consideration for anyone, but Fester. Because of this perception, it led Knowlton to resign. While there was no verbal communication, Knowlton notified Jerrold through a letter. This letter was distorting the real reason Knowlton left. Knowlton felt that he had to continuously lie to Jerrold so that he would not figure out the true meaning of his resignation. Once Jerrold received the letter, he should have been able to read through the noise. He should have known that Knowlton was an exceptional employee and that something more serious was going on. Jerrold should have changed his language routine in order to identify that Knowlton was disturbed with Fester. Jerrold should have called Knowlton in for a meeting and reassured him that what he was thinking, feeling, and believedShow MoreRelatedTime Management Case Study Final954 Words   |  4 PagesTIME MANAGEMENT MANAGEMENT CASE STUDY FINAL (Q1)There is never enough time in the day. There are so many things to be done. We all live extremely busy lives with kids sports practice, time to exercise, fix dinner, and work all day long†¦..our days are so packed most of the time it is difficult to get anything extra done or worked in. In order to be organized and effective, we must practice and plan time management. With time management, we are able to use it as a skill or process of planning in orderRead MoreCase Study : Management Final Project3357 Words   |  14 PagesManagement Final Project For my research project, I am selecting a company that I am very familiar with. 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Sustainable and Strategic Accounting - MyAssignmenthelp.com

Questions: 1. Discuss aboutthe Strategic and Knowledge Management. 2. Discuss about the Product Mix. 3. Discuss about the Linear Programming. Answers: Answer 1 This question has tried to recognise and explain the environmental and the social concerns that are in relation to the operational activities of Premier Investment. Premier Investment is a retail organization which concentrates on providing the exclusive garments to their customers in the countries where they operate. Each and every organization has their own strategies and every one of them constructs their social and environmental strategies with respect to the concerns that are associated with them. Premier Investment have identified that environmental concerns has been looking at the environment of the country and eco-system where the organization operates. The other environmental issue has been proper utilisation and incineration of the wastes that have been obtained from the manufacturing process of Premier Investment (Home - Premier Investments 2017). The social concerns that the company has tried to recognise has been gaining knowledge about the changing trends and the tastes and preferences of the consumers. The organization needs to analyse the market from time to time so that the changes in the market can be understood and several strategies can be undertaken in order to mitigate the social concerns. In relation to the operational activities of the company, the three objectives that are associated with the business sustainability commitments of Premier Investment has been to look at the looking at the people associated with the organization. There are a variety of individuals who are related to the operational functions of the company as an employee, stakeholder or as a customer and therefore effective measures can be taken in order keep them satisfied and happy so that they remain associated with the company for a long time (Crane, Matten 2014). The next business sustainability objective has been to understand and look after the communities that are related to Premier Investment organizations. The company tries to look into the communities in order to gain knowledge about their desires and then looks to develop plans and strategies that would be influential for the manufacturing of the products desired by the communities and assisting in the development of the organization and the community (Grob, Benn 2014). The third objective has been looking at the environment of the area where the company thereby understanding the problems that are prevalent so that effective performance measures can be taken in order to rectify the matter. The three objectives that are related to ethical sourcing of Premier Investment has been developing the sourcing framework and models that would be constructed in accordance to the policies and the principles. The next ethical objective has been framing the assurance and promoting them to among the employees and the environment where the company operates so that ethical processes are maintained (Perry et al., 2015). The third objective has been establishment of the ethical raw material procurement so that the products produced and the raw materials used are of ethical and are of good quality so that the customers feel satisfied. The two measures that could be made in order to measure the progress of the organizations for the accomplishment of the objectives has been given below with the help of the table. Dimension Objective Possible Performance Measures Business Sustainability 1.People 1. Initiatives for retention and attraction of the existing and potential employees and customers. 2. Measuring the workplace security and keeping personnel to manage and supervise the workplace environment 2.Community 1.Keeping relationship with the Smiggle Community Partnerships 2.Maintaining relationship with PAW JUSTICE 3.Environment 1.Looking after the waste and recycling of the wastes generated during the process manufacturing 2. Making sure that the energy is used effectively. Ethical Sourcing 1. Constructing sourcing models with the help of policies and principles 1. Assessing the effectiveness of the models with the help of survey from the stakeholders and the customers. 2. Assessing the models and comparing with the ethics constructed internationally. 2. Establishing and promoting the assurance 1.Comparing the assurance with the assurance set by the rival companies 2. Frequent analysis and the review of the assurance so that changes can be undertaken 3. Ethical Raw Material procurement 1.Checking the raw material before purchasing 2. Establishing good relation with the supplier. Answer 2 Particulars Amount Particulars With Spare Capacity Without Spare Capacity Direct Material per kg. $10 Transfer Price $24.70 $40 Direct Labour per kg. $5 Variable Overhead per kg. $3 Fixed Overhead per kg. $1 Total Cost per kg. $19 Add: Mark-Up 30% Transfer Price per kg. $24.70 Answer 3 Period Particulars 0 1 2 3 4 5 6 7 Initial Investment ($1,650,000) Annual Cash Flow: Service Charges per customer $0 $35 $35 $35 $35 $35 $35 $35 Nos. of Customers 0 35000 38500 42350 46585 51244 56368 62005 Service Revenue $0 $1,225,000 $1,347,500 $1,482,250 $1,630,475 $1,793,523 $1,972,875 $2,170,162 Increase in Sales of Jeans $0 $550,000 $616,000 $689,920 $772,710 $865,436 $969,288 $1,085,602 Total Incremental Revenue $0 $1,775,000 $1,963,500 $2,172,170 $2,403,185 $2,658,958 $2,942,163 $3,255,765 Cost of Sales of Jeans $0 ($330,000) ($369,600) ($413,952) ($463,626) ($519,261) ($581,573) ($651,361) Staff Costs $0 ($900,000) ($954,000) ($1,011,240) ($1,071,914) ($1,136,229) ($1,204,403) ($1,276,667) Material Costs $0 ($210,000) ($222,600) ($235,956) ($250,113) ($265,120) ($281,027) ($297,889) Marketing Costs $0 ($46,000) ($48,760) ($51,686) ($54,787) ($58,074) ($61,558) ($65,252) Other Costs $0 ($25,000) ($26,500) ($28,090) ($29,775) ($31,562) ($33,456) ($35,463) Depreciation Expenses $0 ($235,714) ($235,714) ($235,714) ($235,714) ($235,714) ($235,714) ($235,714) Net Profit before Tax $0 $28,286 $106,326 $195,532 $297,255 $412,997 $544,431 $693,418 Less: Tax Expenses $0 ($8,486) ($31,898) ($58,660) ($89,176) ($123,899) ($163,329) ($208,025) Annual after Tax Profit $0 $19,800 $74,428 $136,872 $208,078 $289,098 $381,102 $485,393 Add: Depreciation Expenses $0 $235,714 $235,714 $235,714 $235,714 $235,714 $235,714 $235,714 Annual after Tax Cash Flow $0 $255,514 $310,142 $372,587 $443,793 $524,812 $616,816 $721,107 Net Cash Flow ($1,650,000) $255,514 $310,142 $372,587 $443,793 $524,812 $616,816 $721,107 Cumulative Cash Flow ($1,650,000) ($1,394,486) ($1,084,343) ($711,757) ($267,964) $256,848 $873,665 $1,594,771 Payback Period 4.51 Discount Rate 20% 20% 20% 20% 20% 20% 20% 20% Discounted Cash Flow ($1,650,000) $212,929 $215,377 $215,617 $214,020 $210,910 $206,570 $201,248 Net Present Value ($173,329) IRR 16.729% Average Annual after Tax Profit $463,539 ARR 28.09% Required Rate of Return Particulars 12% 16% 20% NPV $309,102 $42,747 ($173,329) Payback Period 4.51 4.51 4.51 ARR 28.09% 28.09% 28.09% The recommendation that can be given to Just Jeans is that they should go on with the proposal and the new recommendation has various aspects that would reduce the level of sensitivity with respect to the financial impact of the new capital investment. Reference Bocken, N. M. P., Short, S. W., Rana, P., Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, 42-56. Chen, J. Y., Slotnick, S. A. (2015). Supply chain disclosure and ethical sourcing.International Journal of Production Economics,161, 17-30. Chkanikova, O., Mont, O. (2015). Corporate supply chain responsibility: drivers and barriers for sustainable food retailing.Corporate Social Responsibility and Environmental Management,22(2), 65-82. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Epstein, M. J., Buhovac, A. R. (2014).Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Grob, S., Benn, S. (2014). Conceptualising the adoption of sustainable procurement: an institutional theory perspective.Australasian journal of environmental management,21(1), 11-21. Home - Premier Investments. (2017). Premier Investments. Retrieved 15 September 2017, from https://www.premierinvestments.com.au Kim, S., Colicchia, C., Menachof, D. (2016). Ethical sourcing: An analysis of the literature and implications for future research.Journal of Business Ethics, 1-20. Kolk, A. (2016). The social responsibility of international business: From ethics and the environment to CSR and sustainable development.Journal of World Business,51(1), 23-34. Lund-Thomsen, P., Lindgreen, A. (2014). Corporate social responsibility in global value chains: Where are we now and where are we going?.Journal of Business Ethics,123(1), 11-22. Perry, P., Wood, S., Fernie, J. (2015). Corporate social responsibility in garment sourcing networks: Factory management perspectives on ethical trade in Sri Lanka.Journal of Business Ethics,130(3), 737-752. Quarshie, A. M., Salmi, A., Leuschner, R. (2016). Sustainability and corporate social responsibility in supply chains: The state of research in supply chain management and business ethics journals.Journal of Purchasing and Supply Management,22(2), 82-97. Turker, D., Altuntas, C. (2014). Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports.European Management Journal,32(5), 837-849. Zorzini, M., Hendry, L. C., Huq, F. A., Stevenson, M. (2015). Socially responsible sourcing: reviewing the literature and its use of theory.International Journal of Operations Production Management,35(1), 60-109.

Analyze the Lab Requirements Essays

Analyze the Lab Requirements Essays Analyze the Lab Requirements Essay Analyze the Lab Requirements Essay Objectives Following the lab you should be able to: Analyze the requirements that describe a simple application and use this information to design a set of classes that accurately reflect the requirements. Create a ML Class diagram. Create and document use cases to help analyze and design a simple application. 2. Prior to the laboratory Review the laboratory handout. Visit the links below: 1. Review the Unified Modeling Language (ML) Tutorial http:// pigsties. Keenness. Du/dauber/cassias/A/UML_tutorial/diagrams. HTML 2. Optional) Review A ML Introduction Tutorial Exaggerates. Co. UK/ TUMULI/index. HTML Take the lab pretest. 3. Topics Topic Analyzing system requirements Translating requirements into a system design Documenting the system design 4. Activities/Exercises 1 . Design a Student Registration System (class exercise). 2. Design a Resource Management System. Activity 1: Design a Student Registration System What ML? ML is primarily a graphical notation used to assist system analysis and express software design. The fundamental reason to use ML involves communication. ML allows a more precise specification of concepts than natural language, and it facilitates communication between domain experts, software architects, programmers, and testers. While ML as a whole is extensive, you can use Just parts of the language to effectively represent a simple design. For the purposes of this lab, we will apply use cases to help determine the system requirements, and then use two of the more commonly used ML diagrams, class diagrams and use cases diagrams, to express the design of our system. You have been asked to design a Student Registration System to replace the university legacy system. The system will allow students to register for courses and view grade reports. Each student has access to his or her course and grade information only and must be authenticated prior to viewing or updating the information. A course instructor will use the system to view the list of courses he or she is assigned for a given semester or has taught previously, view the list of students registered for the course(s) he or she is teaching, and record final grades for each student in the course(s). TA assignments will also be viewable through this system. Instructors must also be authenticated prior to viewing or updating any information. The Student Registration System will interface with a several other systems including a system that manages the course catalog and another system that supports financial aid and billing tasks. Follow the process documented below to design the Student Registration System. Analysis and Design Process 1 . Analyze the written requirements. A. Identify the nouns. Highlight or list the nouns your find in the requirements. B. Identify the verbs. Highlight or list the verbs you find in the requirements. 2. Draw he Class Diagram for the system. A. Draw the nouns as classes. B. Draw the verbs as associations/relationships between classes. C. Assign a multiplicity to each associations (I. E. , one-to-many, many-to-many, many-to-one) 3. Update the Class Diagram with class attributes. 4. Update the Class Diagram with class methods. 5. Analyze the written requirements. A. Identify the actors. List the humans or group(s) that interact with the system under design. Also list any systems that interact with the system under design. B. Identify the use cases. List the functionality or services provided. . Diagram the use cases. 7. Draw associations/relationships between use cases. 8. Document the use cases. For this exercise, document two use cases using the template provided on the worksheet. Activity 2: Design a Resource Management System System Requirements You have been asked to design a Resource Management System for a consulting firm. This system will be used to keep track of the time each employee spends working on a project. Assume an employee works on only one project at any given time. In the Resource Management System, each project is associated with one specific or more tasks. Each task requires a certain skill and is assigned to a specific resource. Each resource has one or more skills. Skills have multiple levels of expertise. An employee can be either a salaried employee or an hourly employee. Follow the process documented below to design the Resource Management System. Document your system design on your worksheet. 1. Analyze the written requirements. 5. Think About What challenges are associated with designing a software system? How do ML and a structured process help simplify system design? How might your design documentation be used by someone other than a programmer?

The Merchant of Venice Essay

The Merchant of Venice Essay In the play The Merchant of Venice, Shylock, a money lender, has the right to take a pound of flesh from Antonio, a Merchant. Shylock was abused and not given the same rights as Christians, who thought themselves as far superior to the Jews, Shylock’s religion. Antonio had agreed to the bond which he and Shylock made, which entitled that if Antonio was not able to repay the 3 000 ducats by a certain day, then Shylock would cut off the pound of flesh. Antonio could not repay Shylock the money so Shylock, by law, must take the pound of flesh. Shylock should be able to take the pound of flesh from Antonio because Antonio agreed to the bond, knowing whole heartedly the full agreements and arrangements of the deal. The bond stated that if Antonio did not repay the 3 thousand ducats by a certain day, then Shylock shall be able to cut off a pound of Antonio’s flesh from whichever part of his body that Shylock pleased. Now Antonio, as it would seem, only agreed to this remarkable deal because he believed that his ships would return before the day of payment, bringing many times the value of the money owed. So basically, Antonio was very foolish to accept this contract. A deal is a deal and when both parties know the full arrangements, the consequences must follow. It’s the same as a contract. If not for Portia, this case would never have gone to court, which it did not deserve to because it was a fair bond between two honest, hard working citizens. Shylock was intent on gaining revenge for the insults and abuse he had been given by Antonio. Wouldn’t you feel the same way as Shylock if you had been cursed at, called an unbeliever of your sacred religion, spat on and overall treated as if you were not equal, as if you didn’t belong in the same area or deserve the same credit for hard work?. This is the abuse Shylock had to take from the Christians, people who thought they were far superior than the Jews. All of this is the reason that Shylock arranged the bond, as if to prove a point to the whole Christian society that Jews had power too and are also human beings. As Shylock said to Salerio, â€Å"If you prick us, do we not bleed? If you tickle us, do we not laugh? And if you wrong us, do we not revenge?† (3.1.57). The last question in particular, â€Å"If you wrong us, do we not revenge?†, sums up the one thing Shylock was after, revenge. Revenge is a normal emotion that every human feels and this is what Shylock wanted. Throughout the play, the audience, is asked to take an ugly view on Shylock from what Antonio and the other characters had said. We are also asked to have sympathy for him and display empathy by understanding the position he has been put in. An example of this is in a speech made by Shylock in a conversation with Salerio, when he exclaimed â€Å"I am a Jew. Hath not a Jew eyes? Hath not a Jew hands, organs, senses, dimensions, affections and passions? â€Å" (3.1.53). Here, Shylock is talking about how Jews and Christians are equal and that they are the same people, but just believe in different religions. We sympathise for him and understand where he is coming from, imagining being in a similar circumstance. We tend to forget that, on top of all this, Shylock’s daughter, Jessica, has just run off with her partner Lorenzo, a Christian himself. Now not only did Jessica take off with half of Shylock’s wealth, she insulted him by running away with a Christian after knowi ng what her father had been put through by the Christian community. Once again we empathise for Shylock. This shows the character and determination of the man who, despite all these problems, still pursues his case against Antonio just so he can prove a point and be treated fairly. Not just for himself, but for the whole Jewish society. Take a moment and put yourself in Shylock’s shoes. Think about what you would do and how you would feel after you had worked extremely hard and still had to put up with insults and abuse just because of your religious belief and adding to all this, your only daughter abandons you. Your reaction, of course,is to seek revenge on the people who caused you this grief. Which is exactly what Shylock was doing. During the court scene, Bassanio offered Shylock the 3 000 ducats repaid as many times over as he wished. Shylock, rightly so, declined this offer as if he had agreed and received the money, it would have been another sign to the Christians that they were better than the Jews and that they could control what the Jews did. But the brave Shylock stood up to them, he wasn’t after more money, he was just trying to demonstrate a point. If a Christian harms a Jew, he will get a small punishment, but on the other hand if a Jew harms a Christian, he will be condemned to death. The Christians, of course, saw no wrong with this ridiculous belief because, as they viewed it, they were a cut above the rest. So as long as the Christians felt this way, the Jews would have to go on suffering. Until Shylock thought enough was enough and he got an opportunity to chase justice by following through with the bond. Shylock has the right to take the pound of flesh off Antonio because he has been abused, insulted, spat on, discriminated and treated like a dog by the whole Christian society and in particular the Merchant, Antonio. Shylock made the bond with Antonio, where they both agreed on the arrangements and consequences of the deal, to try to prove a point to the Christians and to get just revenge. Given these circumstances, Shylock has the right to take the pound of flesh off Antonio. 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Marketing planning Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing planning - Essay Example In the recent past, the notion of marketing planning has changed from various perspectives (Hatton 12). Companies nowadays put in strong efforts to identify the problems of market and formulate a strategy only on that basis. In the similar way, the technique of promotion has undergone drastic changes. There have been evident changes in the strategies of selling as well. Considering the scenario of the market, aggressive and push selling are being are being actively pursued by the companies. P&G created an artificial demand in the market for their product Surf Excel, which clearly exemplifies an innovative marketing technique. Another evident change is the increased stress on the consumer needs and ‘go to market’ approach. In the meantime, future planning has been also considered important by the marketers. However, the ability of an organization to predict its future marketing activity depends upon the level of competence. In addition, their ability to adapt to a particu lar situation also acts as a decisive factor. This is because the future is uncertain and it is impossible to predict the situation of market 2-3 years down the line. The marketing planning of an organization helps in identifying the most appropriate direction a company should move, while operating in the market. Furthermore, a well defined marketing plan allows a firm to accurately define the tasks and responsibilities and also provide better insights to the market and economy. Hence, it is apparent that with a better marketing plan, a company will be able to save resources as well as time. Therefore it can be affirmed that marketing planning is essential in the strategic planning process of a firm (McDonald 1-10). This study aims to create a marketing plan for a product/company by analysing the market situation of the chosen firm. The company chosen in this aspect is Vodafone UK and the product for which the marketing plan will be developed is their telecommunication services. The refore, a brief overview of the chosen company is presented below. Vodafone: A Brief Overview Vodafone Group plc, commonly known as Vodafone is a telecommunication company based in UK. The company offers telecommunication services and other related services to both end customers and business customers. The company initiated its business venture in the year 1991 in the city of Newbury, Berkshire, United Kingdom. However, at present the company is headquartered in London, UK. In terms of the overall revenue as well as the number of subscribers, the company is presently ranked in the second position. The company is only behind China Mobile, which is the largest telecommunication company of the world. The company presently operates in 30 countries of the world. In addition, it also carries out operation in 40 other countries with partner networks. The company employs around 86,400 people across the globe. One of the positive aspects of the company is that despite being a telecommunicati on firm, the company has a diversified product line. For example, Vodafone offers telecommunication services, internet services, DTH services and also sells different enterprise system solutions. Additionally, the